Style your store right

The way you style your store and showcase your Fristads garments can influence your sales, maybe more than you think. By optimising your organisation and displays, you can both help the customer find the right clothes and increase your potential for upselling – that’s what we call a win-win!

Make it flow

When you organise your Fristads space, consider how the customer moves through the store. Does the Fristads section fit in with the surrounding product categories? Which direction is the customer coming from and what is the first thing they will see as they enter the Fristads section? Make sure there is a good mix of faceouts, side racks and shelves on the wall, and arrange floor furnishings to optimise the flow. Be careful not to over-fill the space, since a crammed display can overwhelm the customer. The garments should be clearly visible and to ensure an enjoyable purchasing experience.

Highlight seasonal displays

Seasonal shifts are a great reason to change things up in your Fristads section. When warmer weather is on the way, bring out spring and summer garments like shorts, t-shirts, hoodies and shell jackets. When autumn comes, replace the lighter garments with rain gear, warm base layers and mid layers as well as winter jackets and trousers. Make sure to feature the seasonal stock in a centrally placed activity area in your Fristads section and dress a mannequin in the garments you don’t want the customer to miss. Sprinkle with accessories to increase the opportunities for upselling, for example in a bin by the checkout.

Highlight seasonal displays

Create an inspiring environment

By making the customer feel at home you increase the chances of purchase. Dress some mannequins in Fristads clothes and arrange them with props like tools and construction material to create an inspiring display. Draw attention to the display and show off the details of the products by dressing the mannequins in colourful garments. Hang black versions of the garments nearby to make it easier for the customer to find them. Also, use a combination of ambient and accent lighting to enhance the exposure of the products.

Think Shop the Look

Shop the Look is all about inspiring the customer to buy an entire outfit, by placing garments that go well together near each other. Display the clothes like you would wear them, with shirts, jackets and other tops higher up and shorts and trousers on the bottom. The same principle applies horizontally – place t-shirts to the left, then add long-sleeved shirts and hoodies and finally jackets. For trousers, start with shorts to the left, followed by pirate trousers and lastly regular trousers. With Shop the Look you show off the breadth of the assortment while making it easy to renew and change the displays.

Think Shop the Look

Communicate effectively

Use our custom signs and images to help the customer navigate your Fristads section and inspire purchases. The signs can also be used to educate the customer about the features of certain garments and to highlight special campaigns or seasonal displays. In Fristads’ Mediabank, you will find a wide range of signs and displays, free for you to download and print. Larger posters and signs can also be printed on demand – just ask your Fristads contact for more information and we are happy to help!