UN Goals

Consumption and production are closely linked, and both greatly affect the environment. For us it is important to approach more responsible production from a broad spectrum, starting with decisions on product development and garment design. We are continuously increasing the number of environmentally declared products in our range and replacing materials with more sustainable alternatives. At the same time, we never compromise on quality. Our products are made to last, which means fewer garments need to be produced in the long run.

We see it as our responsibility to make sure we take action to minimise our impact on the climate and have committed to reducing our emissions by 50% by 2030. To reach this goal,
we have set clear KPIs for every department within Fristads, Kansas and Leijona, and involved our employees in the process. By continuously evaluating our products, production, processes and logistics and always looking for alternatives with the lowest climate impact, we can reduce emissions and secure a more sustainable business.

We believe that by combining our efforts with others we can make a bigger change and strive to work with partners both in the public and private sector. For example, we participate in a collaborative research project to develop more sustainable processes for textile dyeing. We are also active members of STICA (Swedish Textile Initiative for Climate Action) and the PFAS movement, which aims to find better alternatives to PFAS. In 2022, we joined B.A.U.M. e.v., a network that is committed to advancing sustainable business practices in Europe.